There was an interesting Mobile Monday event yesterday with everyone talking about the fragmentation around the mobile application environment. A lot of talk around user experience, customer base, target market and of course a whole lot of Windows 7 marketing.
All of this basically got me thinking – the key advantage of developing an app for the iPhone is that the smooth payment process and in-house marketing ensures a higher pickup from customers. The key disadvantage is that the iPhone addresses a very small percentage of the target market for most firms.
The solution seems to be – develop an app for the iPhone, go all out with marketing, ensure word of mouth and then port the app to the mobile internet and make it available to all.
